Many top Chinese brands operate both as consumer-facing brands and as contract manufacturers for international tobacco companies.
For businesses seeking to partner with Chinese vape brands or source from Chinese manufacturers, verifying licenses, understanding the regulatory landscape, and focusing on quality certifications remain essential steps.
RELX is the undisputed leader in the domestic vape market in China. Before the implementation of the flavor ban in China in 2022. The brand held a huge market share and has since shifted towards compliant tobacco flavored products and active international expansion.
2025 Performance: RLX Technology, the parent company of RELX, reported a revenue of 39.59 billion yuan (5.5 billion US dollars) in 2025, a year-on-year increase of 44%, and a net profit of 9.34 billion yuan (65.6% growth). It is worth noting that in the fourth quarter of 2025, international revenue accounted for 76.5% of total revenue, reflecting the brand's successful global transformation.
Product: Closed pod system. Seeking brands for regulatory adaptation case studies.
Products: High puffs flavored disposable vape. Pluse X model as classic model.
Overview: GeekVape has built a global reputation for producing durable. High-performance vaping devices. The brand is particularly popular among experienced vapers and has a strong presence in the United States. In the startup tracking database Tracxn, GeekVape ranks #3 among 313 competitors in the vape space .
Best For: Advanced personal vaporizers (APVs); rugged, long-lasting devices.
Parent Company: ICCPP
Products: Mods, pod systems, disposable vapes
Overview: VOOPOO gained recognition for its proprietary Gene chipset, which powers high-performance devices favored by experienced vapers. The brand exhibited at Vaper Expo UK alongside its parent company ICCPP, showcasing products like the DRAG series and VOOPOO VINCI Pod .
Key Products: Pod systems, mods, water-based vape products
Innokin has distinguished itself through innovation in water-based e-liquid technology. At the 2022 Vaper Expo UK, Innokin showcased its water-based products, including a pod system supporting 600 puffs per pod. This technology aims to provide a smoother inhalation experience compared to traditional PG/VG-based liquids. Innokin is one of earliest Chinese vape brand export to foreign countries. At the same time, while other factories were still playing the role of contract manufacturing. They had already started to work on the Innokin brand and achieved excellent sales performance at that time
Best For: Brands interested in next-generation vape formulations.
Products: Pod systems, mods, tanks
Vaporesso is SMOORE's self-owned consumer brand, representing the company's direct-to-consumer presence. Known for sleek, minimalist designs (black-and-white aesthetic at trade shows). Vaporesso competes directly with other premium brands in global markets. The brand was prominently featured at Vaper Expo UK alongside other major Chinese manufacturers .At present, this brand holds a huge market share in vape stores in the UK. Establish a competitive relationship with OXVA, Hayati as one of the three giants.
HZKO is naming another cannabis vape device brand. Both belong to HZKO Tech.
The main flavor are big puff disposable vapes. Which occupy a place in Southeast Asia. Malaysia and Indonesia both have high popularity.
Another cannabis vape device brand - Magix. Thanks to innovative exterior design (360 degree full screen display) and top-notch atomization core (100% balanced heating without burning) innovation. Won the favor of major American clients. In 2025, sales will increase several times year-on-year. It can be called a rapidly expanding new star vape brand.
Key Products: Pod systems, starter kits
SnowPlus represents the venture-backed side of China's vape industry. The company has raised $165 million in Series B funding from investors including Sequoia Capital China and Zhen Fund. SnowPlus markets itself as an internet-first vape brand, offering a range of pods and starter kits .
Key Products: Disposable vapes
IGET has become a dominant force in the disposable vape export market, particularly for Australia and the UK. The brand's products include the IGET BOX (600 puffs), IGET King (2,600 puffs), and IGET LEGEND (4,000 puffs). The company operates a 100,000-class dust-free production workshop with fully integrated production lines. Here we will focus on the Australian vape market. Australia is a country that prohibits flavored vape products. So I guess their products are mainly sold on the black market. This is just my personal opinion. I don't know the specific actual situation either
Best For: High-puff disposable vapes; export to regulated markets.
Parent Company: Shenzhen IVPS Technology Corporation
Key Products: Mods, tanks, disposable vapes (NOVO series)
SMOK has been a staple of the vape industry for years, known for its extensive product range and global distribution. The brand's NOVO bar disposable series was highlighted for its "exquisite shape design" at international trade shows .
Best For: Wide product selection; established global distribution.
Key Products: Disposable vapes (ELUX PRO series), e-liquid.
ELUX has strategically focused on the European market, with products specifically designed to meet TPD (Tobacco Products Directive) standards. The ELUX PRO features a 550 mAh battery, 600 puffs, and 2ml pre-filled e-liquid capacity—compliant with UK and EU regulations. Elux e-liquid is top one in UK market currently. Before the 1st June 2025. Elux disposable vape 3500 puffs model as top 5 in UK.
Best For: European market entry; TPD-compliant products.
